Live
Donations processed in real time via WhatsApp
100%
Campaign attribution tracked by QR code source
24/7
Donation processing with no staff involvement
The Client
One Ummah — one of the UK's
leading Islamic charities.
One Ummah is a major UK charitable organisation focused on humanitarian aid and community support. They run multiple fundraising campaigns throughout the year, including large-scale donation drives at events, mosques and community gatherings across the country.
With hundreds of thousands of pounds raised each campaign season and a donor base spanning the length of the UK, they needed fundraising infrastructure that matched their ambition — intelligent, scalable and built to convert goodwill into action at the moment it matters most.
The Challenge
Fundraising that depended too heavily
on manual processes and friction.
One Ummah's previous fundraising approach relied on traditional methods — cash collection, bank transfers and link-based online donations — that introduced friction at the critical moment of donor intent. When a supporter was moved to give at an event or after a speech, the payment process was clunky enough to cause drop-off.
The campaign team also had no real-time visibility of fundraising performance. They could see total amounts raised days after a campaign ended, but could not see which locations were performing, which QR codes were converting or how individual campaigns were tracking against targets in real time.
Key Pain Points Before GorillaBot
No frictionless mobile donation pathway at the point of donor intent
No way to track which campaign locations or events were driving donations
No real-time fundraising visibility for the campaign team during live events
Manual reconciliation of donations after each campaign — slow and error-prone
No automated donor acknowledgement or communication post-donation
The Solution
GorillaBot — a WhatsApp-first
donation and analytics platform.
Zarbotics designed and built GorillaBot — a complete WhatsApp-based donation platform purpose-built for One Ummah's fundraising operations. The platform comprised four interconnected components working seamlessly as a unified system.
📱
WhatsApp Donation Bot
A WhatsApp chatbot built on the official Business API that guides donors through the entire donation journey — choosing a campaign, selecting an amount, completing payment via Stripe and receiving an instant confirmation — all within WhatsApp without leaving the app.
📍
Multi-Location QR Code Tracking
Individual QR codes generated for every campaign location. Each QR code pre-fills a unique source parameter into the WhatsApp conversation, routing the donor through the correct campaign flow and recording their location of origin in the database automatically.
💳
Stripe Payment Integration
Secure payment processing via Stripe integrated directly into the WhatsApp conversation flow. Donors complete payment without leaving WhatsApp on mobile. Every transaction recorded against the source QR code automatically.
📊
Real-Time Analytics Dashboard
A bespoke analytics dashboard giving the campaign team live visibility of every metric that matters — total raised, donations by source location, conversion rates by QR code, average donation value and campaign progress against targets. All updating in real time as donations arrive.
The Donor Journey — End to End
1
Donor scans a location-specific QR code at an event, mosque or community gathering
2
WhatsApp opens pre-filled with a source parameter — the bot identifies the campaign location instantly
3
Bot greets the donor, presents campaign options and guides them through amount selection
4
Stripe payment link generated and sent — donor completes payment on mobile in seconds
5
Stripe webhook triggers — donation recorded in database against source QR code, amount, campaign and donor details
6
Donor receives instant WhatsApp confirmation with donation details and acknowledgement
7
Dashboard updates in real time — campaign team sees the donation land without any manual step
Technology stack:
WhatsApp Business APIn8n (self-hosted)Stripe PaymentsQR Code AttributionMySQL DatabaseCustom Analytics DashboardUK-Based Hosting
The Outcome
Frictionless fundraising with
complete campaign intelligence.
GorillaBot transformed One Ummah's donation experience from a multi-step, friction-heavy process into a seamless WhatsApp-native journey that donors can complete in under two minutes on their phone. The familiarity of WhatsApp removes the hesitation that unfamiliar payment platforms introduce.
For the campaign team, the shift from retrospective reporting to real-time dashboard visibility changed how they manage live campaigns. They can see which locations are performing, which QR codes are converting and how total fundraising is tracking against targets — in real time, from any device, without waiting for anyone to compile a report.
Every donation is automatically attributed, recorded and acknowledged without any staff involvement. The platform operates 24 hours a day throughout campaign periods, processing donations at any time without requiring a team member to be available.
GorillaBot is now a live, operational product available to charitable organisations across the UK. Visit gorillabot.co.uk to learn more.
Work With Zarbotics
Want a donation platform like this
for your charity?
GorillaBot is available to UK charities and mosques. Book a free consultation to find out how it could work for your organisation.
Book a Free Consultation